Charm Design Studio business card; © Jacquelyn Arends

Charm Design Studio

With a custom-designed script face, a charming and whimsical feel was brought together while maintaining a professional aesthetic. Variations of robin's egg blue add a level of serenity to the look. Linear expressions within the layouts of documents add refinement that balances out some...

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Bluebird Finery logo; © Jacquelyn Arends

Bluebird Finery

Bluebird Finery is a jewelry design studio specializing in vintage-inspired and contemporary jewelry designs meant for special occasions as well as everyday. The medallion shape of the logo and text works well with various print and web mediums, including social media icons. The design does...

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Pixelumina; © Jacquelyn Arends


Merging variations of light and color with an aesthetic that references technology become the inspiration to the logo identity....

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Zach Stadler logo; © Jacquelyn Arends

Zach Stadler

Zach Stadler's focus is on travel and water photography. His love of water and waves became an inspiration for incorporating his initials into a wave shape. The format of the logo design enables the option of having a very legible watermark, even when used over...

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Conflict Management and Resolution logo for Brand Yourself; © Jacquelyn Arends

Conflict Management and Resolution

After years of traditional litigation, the founder of Conflict Management and Resolution started CMR as an alternative to conflict management for those for whom the legal process wasn't well suited. In partnering on designing the logo identity, the idea surfaced of using the logo to illustrate...

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Hop & Barrel Brewing Company; business card for Brand Yourself, © Jacquelyn Arends

Hop & Barrel Brewing Company

Hop and Barrel Brewing Company is a craft brewery and tap room located in downtown Hudson, Wisconsin. They had a concept for a fun environment and signature colors that came together to evoke their very own 'hoppy place.'...

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Waterlily Cosmetics logo; © Jacquelyn Arends

Waterlily Cosmetics

Waterlily Cosmetics is an identity design case study for a line of products formulated for Waterlily Day Spas & Salons....

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Adam Arends logo design; © Jacquelyn Arends

Adam Arends

With a playful nod to geek culture, this design features a play on words with the professional's first name. The first letter of Adam's name is created using a reference to an atom....

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