Eclectic Affinity logo; © Jacquelyn Arends

Eclectic Affinity

Eclectic Affinity is a lifestyle blog chronicling the adventures of an artist, designer, jewelry-maker, and entrepreneur....

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RPM logo; © Jacquelyn Arends

Restoration Prayer Ministries

To visualize their process, I utilized familiar imagery spliced together in a new way. On the left side of the logo icon, I illustrated a flame. On the right, the flame is mirrored by the new life of a fresh green leaf. Together, the silhouette...

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Framed Custom Framing & Matting logo, © Jacquelyn Arends


Framed is an identity design case study for a shop specializing in custom framing and matting....

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Rejoice! Church logo; © Jacquelyn Arends

Rejoice! Church

An interchangeable identity design system that functions throughout different veins of ministry and outreach...

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Pat Shelby logo; © Jacquelyn Arends

Pat Shelby

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" triangle_shape="no" padding_top="6" padding_bottom="21" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text] An identity system for a multi-talented guitarist, teacher, and worship leader. [/vc_column_text][vc_separator type="transparent" up="0" up_style="px" down="13" down_style="px"][vc_column_text] Pat is proficient in teaching, leading, and arranging music. He also is a very experienced guitarist with skills in other instruments as...

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Innuevation logo by Jacquelyn Arends


The founder's least favorite phrase is "that's the way it's always been done." With that in mind, the name was created from a simple amalgamation of Innovation and New (with a Latin spin). The same logo format is able to be utilized with off-shoot products to...

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wedding stationery sets © Charm Design Studio

Wedding Stationery

Bringing illustrations and surface designs together with type whilst keeping designs fresh and clean-looking is an important aspect for me in designing wedding stationery. This allows for versatility and the ability to bring motifs from the overall design into other things while keeping the concept...

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