About Jacquelyn

By day, I'm a graphic designer, illustrator, and entrepreneur. By night, well, who am I kidding; it's the same thing. No, really, though. After years of exhausting, bloodshot hustle as an entrepreneur, I'm doing what I can to embrace deep breaths, long books, and giggles with my family.
The Who

Who I Am

Hi! My name is Jacquelyn. I’m a designer and illustrator hailing from the snowy Midwest. My husband and I are both entrepreneurs much to our mutual surprise. Our life is unexpected and busy, but we feel grateful. When I’m not creating, learning, reading, drawing, or answering emails, I’m running around with my mister and my munchkin.
The What

What I Do

I hold a BFA in art with concentrations in graphic design and ceramics. (Admittedly, the latter concentration seemingly has little to do with the first, but it more than anything else was able to get me to think more abstractly than other mediums had up until then, something very much related to design.)

I design identities, illustrate, make things, come up with new ideas, and between all that I blog about some of what I do. If you’re interested in collaborating, check out my contact page!

Jacquelyn Arends - Designer, Illustrator, Entrepreneur
sketching tools
The How

My Process

Some ideas are like a moment of kismet when a problem and a solution seamlessly collide. (I love it when that happens!) Other ideas…involve lots of sketches, piles of paper, hours of research, revisions, and staring blankly at blank screens and pages. Alright, a lot of ideas get worked out that way. Maybe most.

So much about designing is about problem solving. No matter how hard I try to fit that process into a neat, tidy fashion where the ideas come when I want them to come, sometimes getting some fresh air or a cookie can freshen up my perspective to get back at it.